Summer Phoenix and Ruby Canner have enjoyed customizing vintage together since early childhood. Established in 2003, specializes in effortlessly flirty and elegantly unique collections. Summer and Ruby alongside founding partner Odessa Whitmire, made their mark in a mainstream industry with a decidedly original approach. With their natural creativity and keen effort, the girls brought high fashion and eco-conscious apparel to the lower east side before green was cool.

The label recently expanded to the wholesale market with limited run printed silhouettes. The girls also recently launched , a range of reworked and hand selected vintage pieces. With the house labels being the mainstay at their stylish boutique, the shop also hosts an array of fashionable accessories from independent designers.